ITE CANADA STRATEGIC COMMUNICATIONS & IMPLEMENTATION PLAN
Client: ITE Canada | 2023
ITE Canada is a District of ITE, an international membership association of transportation professionals who work to improve the mobility and safety of all transportation system users and help build smart and livable communities. ITE promotes professional development and career advancement for its members, supports and encourages education, identifies necessary research, develops technical resources including standards and recommended practices, develops public awareness programs, and serves as a conduit for the exchange of professional information.
Uplift Co. was retained by CITE to develop a two-year Strategic Communications and Implementation Plan that aligned with the goals of the Board of Directors’ Strategic Plan 2020-2024. Uplift Co. began by conducting research and membership engagement. Our team reviewed the current state of membership, Canada-wide District, Section, and Student Chapter communication and brand protocols. We prepared a comparative analysis of similar transportation organizations, strengths and weaknesses of various communication platforms, and elements (e.g. tagline, mission statement, membership make-up, etc.).Uplift Co. consolidated and analyzed all research and feedback to produce a communication plan with clear direction and order-of-magnitude costs for implementation. We presented the Plan for Board approval and further prepared the Implementation plan that outlined key strategies, actions, and a schedule for completion. The first action was renaming CITE to ITE Canada to better align with the organization’s international ‘ONE initiative.
Uplift Co. is pleased to share that ITECanada received the ITE International 2023 District Innovation Award for this StrategicCommunications & and Implementation Plant together with the subsequent Brand Strategy and Design, which was also completed by our team.